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BUS 371: Marketing Management

Term: Spring Fall

Credits: 4

Degree Requirements:

An introduction to the study of marketing as a value adding exchange process. The theoretical underpinnings of how businesses add value to consumers and collaborators is examined. Topics covered include the marketing process, buyers and markets, identifying market opportunities and satisfying them through managing pricing, products, services, communications and channels.

Prerequisites: Introduction to Economics Cost Accounting Statistical Analysis for Economics and Business,